John Carpenter Season / HORROR CHANNEL

Objective: Promote the John Carpenter Season on Horror Channel, driving viewer engagement and increasing viewership through a creative and conceptual campaign.

Strategy: Develop a unique, copy-led promotional piece that cleverly links John Carpenter’s filmmaking expertise with the craftsmanship associated with the 'Carpenter' surname, highlighting his iconic contributions to the horror genre.

Execution:

• Concept Development: Crafted an innovative concept that ties John Carpenter’s name to his meticulous craftsmanship in filmmaking, emphasizing his skill and influence in the horror genre.

• Copywriting: Authored compelling copy that draws this parallel, capturing the audience’s imagination and interest.

• Creative Direction: Ensured the promotional piece was visually and thematically aligned with the Horror Channel’s brand and the essence of John Carpenter’s films.

Results:

• Increased Viewership: Achieved a substantial spike in viewership compared to previous seasons, demonstrating the campaign’s effectiveness.

• Audience Engagement: Received numerous emails from viewers praising the originality and creativity of the promotional piece.

• KPI Highlights:

  • Viewership Spike: 33% increase in viewership during the John Carpenter Season compared to previous programming.

  • Audience Feedback: Over 100 positive emails from viewers, highlighting the campaign’s impact and originality.

By developing a conceptual, copy-led promotional piece that cleverly linked John Carpenter’s name to his filmmaking craftsmanship, I successfully drove significant viewership and engagement for the John Carpenter Season on the Horror Channel, earning high praise for its originality and impact.