HALT AND CATCH FIRE S3 LAUNCH / AMC UK

Objective: Deliver a high-impact promotional campaign for a beloved show, leveraging creative expertise to capture and engage the target audience.

Strategy: Utilize a comprehensive approach encompassing concept development, scriptwriting, editing, music selection, and overseeing graphics and audio to create a cohesive and compelling promotional piece.

Execution:

• Concept Development: Created a unique and engaging concept that aligns with the show’s themes and resonates with its fan base.

• Scriptwriting: Authored a captivating script that highlights the show’s key elements and draws viewers in.

• Editing: Managed the online edit to ensure a polished and professional final product.

• Music Selection and Editing: Curated and edited music tracks that enhance the promotional piece, aligning with the show’s tone and energy.

• Graphics and Audio Oversight: Directed the creation of graphics and audio elements, ensuring they complement and elevate the overall promotional piece.

Results:

• Increased Engagement: The promotional campaign significantly boosted audience engagement, drawing in both existing fans and new viewers.

• Positive Feedback: Received acclaim for the high-quality and captivating nature of the promotional piece from both viewers and internal stakeholders.

• KPI Highlights:

  • Viewership Increase: 29% rise in viewership for the show following the release of the promotional campaign.

By taking a hands-on approach to concept development, scriptwriting, editing, and overseeing graphics and audio, we successfully created a high-impact promotional campaign that resonated with the audience and drove significant engagement and viewership for the show.