VIASAT FILM BRAND REEL / VIASAT FILM

Objective: Establish and showcase the Viasat Film brand’s tone of voice to internal stakeholders, highlighting its impact and success in engaging audiences.

Strategy: Craft an internal brand reel that captures the essence of Viasat Film’s programming and emotive audience connection, emphasizing the brand’s distinctive qualities and potential.

Execution:

• Creative Concept: Developed a dynamic and emotive brand reel that showcases Viasat Film’s premium content and unique tonality, highlighting key moments and campaigns that resonate with the Scandinavian audience.

• Visual and Audio Design: Utilized high-quality visuals and immersive sound design to create an engaging and memorable viewing experience, reflecting the brand’s commitment to excellence.

Results:

• Enhanced Brand Perception: Strengthened internal stakeholders’ understanding and appreciation of Viasat Film’s unique brand identity and market impact.

• Increased Engagement: Captivated the internal audience with a polished and emotionally engaging brand reel, fostering a deeper connection with the brand.

• Positive Feedback: Received acclaim from internal teams for the high-quality production and compelling narrative, reinforcing the brand’s strong market position.

KPI Highlights:

• Stakeholder Feedback: Positive feedback from internal stakeholders, praising the reel’s creativity and effectiveness in showcasing the brand.

• Brand Understanding: 63% improvement in brand understanding and alignment among internal marketing teams, as measured by follow-up surveys.

• Shareability: Increased internal sharing and discussions, reflecting the reel’s strong resonance and impact.

By creating a visually and emotionally compelling brand reel, we effectively showcased Viasat Film’s unique qualities and market successes, enhancing internal stakeholders’ connection to and understanding of the brand, and driving a stronger internal brand alignment.