VIASAT FILM CHRISTMAS (PROMAX GLOBAL EXCELLENCE AWARDS FINALIST)/ viasat film
Objective: Create a memorable and heartwarming Christmas spot for Viasat Film’s first holiday season, building on the success of the channel’s launch campaign to further engage and resonate with viewers across Scandinavia.
Strategy: Develop an emotionally impactful narrative that celebrates family dynamics and the relatable trials of Christmas celebrations, while maintaining a humorous and light-hearted tone.
Execution:
Concept Development: Crafted a heartfelt and humorous storyline that captures the essence of family gatherings during Christmas, featuring relatable and endearing moments.
Budget Management: Executed the entire production on a minimal budget, utilizing local resources and filming in Cheltenham to maximize cost efficiency without compromising quality.
Creative Direction: Developed the memorable 'grandad hogging the bathroom' gag, adding a touch of humor that resonated widely with the audience.
Production Oversight: Managed all aspects of production, ensuring the final spot was polished, emotionally engaging, and reflective of the Viasat Film brand.
Results:
Emotional Engagement: Successfully tugged at the heartstrings of viewers across Scandinavia, fostering a strong emotional connection with the brand.
Widespread Appeal: The spot’s relatable humor and heartfelt narrative received widespread acclaim, enhancing viewer loyalty and brand sentiment.
KPI Highlights:
Engagement Rate: Significant increase in social media engagement during the holiday season.
Awards: Finalist in the Best Seasonal Spot category at Promax Global Excellence Awards.
By delivering a special and emotionally engaging Christmas spot, we successfully enhanced Viasat Film’s brand presence and deepened its connection with the Scandinavian audience, proving that creativity and relatability can drive significant impact even on a modest budget.