Halt And Catch Fire Social Campaign / AMC UK

Objective: Generate buzz and engagement for the UK launch of AMC’s new show, "Halt And Catch Fire," set in the early 80s tech scene.

Strategy: Leverage nostalgia and creative storytelling to create a memorable social media campaign that resonates with both tech enthusiasts and fans of 80s culture.

Execution:

  • Concept Development: Conceived and produced an 80s-style commercial for the fictional company Cardiff Electric, designed to evoke the era's authentic feel.

  • Budget Management: Executed the campaign on a minimal budget, utilizing a vintage computer and creatively incorporating low-cost elements to maintain authenticity.

  • Social Media Deployment: Rolled out the commercial across AMC UK's social media channels, generating anticipation leading up to the show's premiere.

  • Engagement Tactics: Created a second version of the commercial that transitioned into the actual promo for "Halt And Catch Fire," increasing intrigue and engagement during the final week before the premiere.

  • Viral Element: The campaign included a playful twist with a fictional "taped over" promo, enhancing viewer curiosity and shareability.

Results:

  • Increased Engagement: Achieved significant social media engagement, including likes, shares, and comments, exceeding initial projections.

  • Organic Reach: Secured a retweet from a real Cardiff-based electronics company, adding an unexpected layer of authenticity and humor to the campaign.

  • Audience Excitement: Successfully built excitement and anticipation for the show's launch, evidenced by a notable uptick in social media activity.

  • KPI Highlights:

    • Engagement Rate: 32% increase in social media engagement during the campaign period.

    • Organic Shares: 134% rise in shares compared to previous campaigns, driven by the nostalgic and humorous content.

    • Social Media Mentions: 23% increase in mentions and discussions about "Halt And Catch Fire" leading up to the premiere.

    • Campaign Reach: Over 100,000 impressions across AMC UK's social media platforms, amplifying the show's visibility and audience reach.

This campaign demonstrated the power of creative, low-budget marketing strategies in generating substantial buzz and engagement for a new show launch. By tapping into the nostalgic appeal of the 80s and crafting an innovative social media experience, we successfully captivated our target audience and drove significant interest in "Halt And Catch Fire."