Pair Of Kings & Kicking It Double Bill (EMEA Promo Of The Year)/ Disney XD Nordics

Objective: Promote the Pair of Kings and Kickin’ It double bill on the Disney XD channels across the Nordics, creating an engaging and memorable campaign despite budget constraints.

Strategy: Leverage creativity to craft a playful campaign that resonates with the Nordic audience by comparing the duo of shows to iconic pairs such as hot chocolate and whipped cream, and spaghetti and meatballs.

Execution:

• Creative Concept: Developed a fun and engaging concept that likened the Pair of Kings and Kickin’ It double bill to popular duos loved by the Nordic audience.

• Budget Management: Utilized a shoestring budget, maximising creativity and resourcefulness to overcome financial limitations.

• Campaign Development: Created visually appealing and relatable content that highlighted the fun and appeal of the double bill.

Results:

• High Praise: The campaign was selected as the Global VP of Creative's favourite spot of the year for the EMEA market, underscoring its success and impact.

• Audience Engagement: Achieved significant viewer engagement, with the campaign resonating strongly with the target demographic.

• KPI Highlights:

  • Positive Feedback: Received widespread positive feedback from both viewers and internal stakeholders.

  • Cost Efficiency: Delivered a high-impact campaign while adhering to a minimal budget, demonstrating effective use of resources.

  • Brand Alignment: Ensured the campaign was fully aligned with Disney XD’s brand values and aesthetic.

By leveraging creativity to overcome budget constraints, I successfully created a playful and engaging campaign for the Disney XD double bill, achieving high praise from the Global VP of Creative and significant viewer engagement in the Nordic market.