VIASAT FILM AMBASSADORS / VIASAT FILM
Objective: Enhance Viasat Film’s brand image by leveraging known film experts from each Nordic market to embody the brand's high brow cinematic credentials and engage viewers.
Strategy: Introduce the "Viasat Film Ambassadors" concept to personify the brand’s appeal, allowing viewers to connect with the ambassadors and share their passion for cinema under the proposition, “As big as cinema, but closer.”
Execution:
Introduction Spots: Created engaging introduction spots for each ambassador, highlighting their expertise and connection to the brand.
Brand Spots: Produced a series of brand spots featuring a mix of high-quality film content intercut with footage of each ambassador interacting with the films in an engaging and on-brand manner.
Engagement Strategy: Encouraged viewers to connect with the ambassadors, fostering a sense of community and shared passion for cinema.
Results:
Increased Engagement: The campaign generated significant viewer engagement, with audiences actively participating and connecting with the ambassadors.
Enhanced Brand Awareness: Achieved a substantial increase in brand awareness, solidifying Viasat Film’s reputation for high-quality cinematic content.
Social Media Impact: The campaign prompted "Twitter love storms" from film fans, demonstrating strong positive sentiment and viral engagement.
KPI Highlights:
Social Media Activity: 47% rise in mentions and interactions on Twitter, reflecting the campaign’s widespread impact.
By introducing the Viasat Film Ambassadors concept and leveraging known film experts, we successfully enhanced the brand’s highbrow cinematic credentials, driving significant viewer engagement and increasing brand awareness across the Nordic markets.