CBS REALITY BRAND REEL / AMC NETWORKS
Objective: Develop and execute a compelling global brand campaign for the CBS Channels’ Global Chair Meeting, ensuring impactful delivery across multiple platforms.
Strategy: Spearhead the campaign from concept to delivery, overseeing all aspects of ideation, development, music supervision, editing, and art direction to create a cohesive and engaging piece.
Execution:
Concept Ideation: Led the brainstorming and development of a unique campaign concept that aligned with CBS Channels' brand values and objectives.
Campaign Development: Oversaw the creation and execution of the campaign, ensuring it was engaging, high-quality, and consistent with the brand’s identity.
Music Supervision: Selected and supervised music that complemented the campaign’s tone and enhanced its emotional impact.
Editing and Art Direction: Directed the editing process and art direction, ensuring a polished and visually appealing final product.
Global Rollout: The campaign's internal success led to its digital and on-air rollout globally, demonstrating its broad appeal and effectiveness.
Results:
High Reception: The campaign was exceptionally well-received, garnering positive feedback from both internal stakeholders and the global audience.
Global Engagement: Successfully extended the campaign’s reach, with significant engagement across digital and on-air platforms worldwide.
KPI Highlights:
Positive Feedback: Positive feedback from internal stakeholders, praising the campaign’s creativity and execution.
On-Air Success: Increased on-air viewership significantly during the campaign period, highlighting its widespread appeal.
By spearheading and executing a comprehensive global brand campaign for CBS Channels, I ensured impactful delivery and broad engagement, achieving significant positive reception and extending the campaign's reach across digital and on-air platforms worldwide.