SUNDANCE FILM FESTIVAL LONDON CAMPAIGN / SUNDANCE TV

Objective: Develop and execute a comprehensive global campaign for the Sundance Film Festival London, driving engagement and visibility across multiple platforms.

Strategy: Conceive and pitch a unique campaign concept, surpassing external agencies to secure the project. Deliver high-quality assets for digital, on-air, social media, and experiential elements, ensuring a cohesive and impactful presence.

Execution:

  • Campaign Development: Conceived and pitched the entire campaign, winning the project against external agencies with a compelling and innovative concept.

  • Asset Creation: Delivered all campaign assets, including digital, on-air and social media content, ensuring consistency and alignment with the Sundance brand.

  • Experiential Marketing: Created a Sundance TV fan experience at the festival, culminating in the global Sundance short film competition winners' awards ceremony.

  • Content Production: Filmed subsequent interviews with directors and actors, including Ethan Hawke, Toni Collette, Ari Aster, and Idris Elba, for social media assets and global interstitial content.

  • Interview Execution: Conceived interview questions and conducted interviews, providing engaging and insightful content for global distribution.

  • Project Management: Managed the project under a tight deadline, successfully delivering all assets on time.

Results:

  • Global Engagement: The campaign achieved widespread engagement across digital, on-air, and social media platforms, enhancing the festival’s global reach.

  • Experiential Success: The experiential element at the festival created a memorable and interactive experience for attendees, boosting brand loyalty and visibility.

  • High-Profile Content: Interviews with renowned directors and actors garnered significant attention, adding prestige and value to the campaign.

  • KPI Highlights:

    • Engagement Rate: 43% increase in social media interactions during the campaign period.

    • Global Reach: Over 500.000 impressions across digital platforms within the first week of the campaign.

    • On-Time Delivery: Successfully delivered all campaign assets within the brutal deadline, demonstrating effective project management and execution.

By conceiving and executing a comprehensive global campaign for the Sundance Film Festival London, I successfully enhanced the festival’s global visibility and engagement whilst emphasising the Sundance TV brand’s ties to the film festival it originated from, delivering high-quality assets and memorable experiences that resonated with audiences worldwide.