BABY ALIVE / HASBRO

Objective: Successfully launch Hasbro’s new Baby Alive doll with a playful, fun, and compelling campaign that resonates with parents of all ages!

Strategy: Collaborate with a production company to develop and execute a high-quality product launch campaign, ensuring adherence to brand tone and guidelines while maintaining project timelines and budget.

Execution:

• Production Collaboration: Enlisted and collaborated with a production company to create a captivating and playful product launch campaign.

• Campaign Oversight: Oversaw the entire production process, ensuring every aspect met Hasbro’s brand guidelines and tone of voice.

• Quality Assurance: Maintained high-quality standards throughout the production, ensuring the final output was polished and professional.

• Timeliness and Budget Management: Ensured the project was completed on time and within budget, maximising efficiency and resource allocation.

Results:

• Successful Product Launch: The campaign successfully introduced the new Baby Alive doll, generating excitement and interest among the target audience.

• Brand Consistency: Ensured the campaign consistently reflected Hasbro’s brand values and tone, strengthening brand identity.

• KPI Highlights:

  • Engagement Rate: 22% increase in social media engagement during the launch period.

  • Sales Growth: 28% increase compared to projected sales of the Baby Alive doll within the first month of the campaign.

By overseeing the production of this playful and engaging product launch campaign for Hasbro’s new Baby Alive doll, I ensured adherence to brand guidelines and achieved significant engagement and sales growth, demonstrating the effectiveness of the strategic collaboration and creative execution.